5 Things Star Wars Did To Ensure It Would Crush Its Opening Weekend

Thanks to The Force Awakens, Star Wars is well and truly back. And it feels oh so good. It’s been over 30 years since Star Wars fans truly felt the force reverberate in such an enjoyable, emotional, and enthralling manner. And it’s only the beginning. Audiences haven’t wasted any time watching The Force Awakens too, and on Thursday it decimated the record for an opening night haul as, according to Deadline, it grossed $60 million in just 5 hours. It’s expected to easily beat Jurassic Wor...